From invisible giant to employer of choice
Deliverables
Expertise
The Challenge
As a Tier 1 powerhouse, GKN Aerospace powers the world’s aircraft, yet remains an “invisible” B2B brand. To meet rapid post-pandemic growth, they had to overcome low external visibility and fierce competition for talent. We needed to build a powerful employer brand to attract the next generation of talent.
Our Approach
Through global research, we distilled GKN Aerospace’s essence into three pillars: People, Planet, and Progress. Under the banner “Together, We Rise,” we built a flexible, multilingual design system and captured authentic content across three continents. This provided a unified toolkit for seamless, worldwide recruitment.
Deliverables
Expertise
The Challenge
As a Tier 1 powerhouse, GKN Aerospace powers the world’s aircraft, yet remains an “invisible” B2B brand. To meet rapid post-pandemic growth, they had to overcome low external visibility and fierce competition for talent. We needed to build a powerful employer brand to attract the next generation of talent.
Our Approach
Through global research, we distilled GKN Aerospace’s essence into three pillars: People, Planet, and Progress. Under the banner “Together, We Rise,” we built a flexible, multilingual design system and captured authentic content across three continents. This provided a unified toolkit for seamless, worldwide recruitment.
“I always enjoy working with Dawson Walker. They are easy to work with, adaptable to my needs, flexible with timings and able to respond quickly when needed. I am never in any doubt that the project will be delivered to the best quality, at the best value”.
Purposeful creativity can play a vital role in shaping safer futures — and together, we helped amplify the voices leading that change.
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The Impact
The films were screened at Shell’s regional Partners in Safety conferences, provoking meaningful discussion among crews, leaders, and stakeholders. By combining authentic frontline experiences with strategic leadership perspectives, the work helped reinforce a shared industry purpose: a safer, more supportive future for every mariner.
Dawson Walker successfully changed the conversation with key stakeholders internally, increased visibility externally and drove key business objectives within GKN Aerospace.
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Employer Brand case studies
NHS 111
NHS 111
NHS 111
Our Expertise
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